Last week, I attended the conference in Atlanta. It was a great gathering of B2B thought leaders, innovators, and account-based marketing Special leads practitioners that highlighted how marketing and sales professionals are winning with ABM. The night Special leads before the event began, Terminus hosted the awards ceremony, with opening remarks from Sangram Vajre, CMO and Co-founder of
Terminus and Founder of , a moving presentation from Special leads the non-profit organization PowerMyLearning, and accolades to many winners of the awards who are moving the needle in the ABM industry. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo, G2 Special leads Special leads Crowd, Synthesio, and many others.
Each of them shared the latest in strategy development, tactics, solutions, and Special leads the tech stack. I had the privilege of presenting at the conference, and in my presentation, I shared Marketo’s journey and learnings from implementing a scalable ABM strategy for the small and medium-sized business segment, including early successes and results. If you missed the presentation Special leads or weren’t able to make it to