Tencent's corporate WeChat will also support the function of sending a circle of friends. If this function is really realized, it will be a very rare opportunity for most companies to deploy social e-commerce, and this move will also mean that Tencent's social e-commerce cake will likely become larger. Looking back, on the one hand, Douyin is in the most active track in the user stock market, which is the key to the success of why it can break through 400 million daily active users in just 3 years.
On the other hand, domestic and foreign giants are adding to the social e-commerce track, which means that there is a lot of room for social e-commerce. It should also be noted that the rise of a new marketing method such as e-commerce live broadcast also shows that short video + e-commerce has a large market that can be tapped. Douyin’s challenge to hatch sms marketing service a second Pinduoduo is not traffic or money The current situation of Douyin is actually exactly the same as that of Weibo. Looking back at the history of Weibo's social e-commerce layout, we can find that it is not so easy to do well in social e-commerce. In 2013, Weibo teamed up with
Alibaba, and once accessed Alipay, setting it as a Weibo payment tool. However, the cooperation between the two parties did not last long. In 2016, after the expiration of the three-year contract, the cooperation was officially terminated. Since then, Weibo has not only officially launched e-commerce services, but also launched Weibo e-commerce live broadcasts, and launched the