It might seem like writing articles week after week is wasting a company's time if you're doing your online marketing in-house, but trust me when I say the ROI isn't too far in the future if you maintain it. Eat24 is a food delivery service that has an impressive online presence (and a truly amazing blog). They post content that is both witty and helpful. This is the kind of blog that users would return to again and again, even outside of using their services. It shows that no matter what your business, you can have an engaging blog. Bacon Remember, long-term content marketing is about: Strengthen brand awareness Brand Loyalty Educate your clients and clients Customer Engagement Recruit new talent With long-term content marketing, your goal is to get quality traffic for the long term.
You can do this through unique email fax list marketing, newsletters, engaging blog posts. While you may not see an immediate relationship with sales, these types of efforts boost your SEO and overall visibility, which contributes to increased business. Long term SEO goals For small businesses, SEO goals sometimes seem a little out of reach at first. Why focus on being the best local search engine in organic rankings when you can see a much faster impact from short-term strategies? Before we dive into the important of long-term SEO goals, let's quickly dive into some of the goals of short-term marketing: Short term advertising persuade Remember Informed in profit Advertising Continue reading below These goals are obviously important (working short and long term hand in hand), but SEO goals are longer term and have a completely different set of goals.
Long term SEO goals Generate raw traffic through keyword targeted content and link building Increase online sales and in-store traffic Brand recognition and authority Lead acquisition and marketing development Reputation management and reviews Ideological influence With these goals in mind, it's clear that they take time to develop. The benefit of all of these goals is increased traffic and overall representation in the online world, but that's not something that can be accomplished in a short-term campaign. Let's outline some of these goals to better understand why your business will need to implement a long-term strategy to achieve them: Increase in gross traffic. Link building and targeted keywords in your online content are extremely valuable.