Today we are inundated with data from virtually everywhere. Information overload is a reality, people are receiving up to five times more information than 30 years ago. Our brains are wired to handle a certain amount of information regardless of what we're looking at. But technology has helped us adapt and get things done much faster than just a few decades ago. If you company banner design look closely, 90% of the information transmitted to our brain is visual. We keep up to 80% of what we see and do compared to 30% of what we read. The fact that we humans are wired to receive visual information better than text is more than enough to justify the need for social media data visualization.
Data visualization allows you to leverage your data as a valuable asset for your social media campaigns. Metrics have always played a key role in marketing and how brands plan their subsequent in-market campaigns. With data visualization, you will increase the speed and quality of your social media marketing decisions. What is Social Media Data? Social media data is more than just likes and shares. It allows you to better understand your audiences and how they interact with your brand. Collecting social media data can help you understand the success of every post, campaign, and network. Your business is active on. With social media analytics, you can know which platform generates the most leads and which content converts audiences. Beyond likes, shares, and impressions metrics, you can leverage social media data to: Audience segmentation : Using analytics, you can segment your social media audience based on demographics.
Lead generation : By analyzing social media data, you can develop an accurate lead generation model that revolves around user activities on your social media profiles. Sales Outreach : Sellers can use social media insights for personalized sales conversations and approaches. If users aren't engaging with your content, something in your strategy isn't working. Presentation: When you understand your social media data, it's time to visualize and present it. This is where data visualization comes in. Integrated visualization of social media data