According to the official definition, Generation Z refers to people born after 1995 and before 2010. This generation, as a simple Internet native, online star chasing zqsg, cloud cats, dogs and rabbits, emoticon packs fight N times a day, and the stock of two-dimensional pictures is full. Homeless and lazy, their main way to communicate with the outside world is through social media apps.
However, a strange thing is happening: In the years since Gen Z has become mainstream, it seems that social media is becoming less and less phone number list attractive to Gen Z.
Has Gen Z really left as "social natives"? This issue of Omnimedia will take you through the social media retreat of Gen Z, and where they are going after the retreat.
1. Social media retreat?
In March 2018, Origin, the in-house research arm of Hill Holliday, released its latest research report, Gen Z Social Media Research Report. The report found that 34% of Gen Z youth said they would permanently leave social media, and 64% said they were gradually reducing their use of social media.
While Gen Z youth are social natives — they’ve been part of social media from birth — they’re also the first wave of spontaneous migration from social platforms.