Ochama has definitely gone out of its way to make the online buying experience as inviting and seamless as possible, with a detailed category system designed to quickly direct shoppers to exactly the right section of the online store, and eye-catching featured products on the front page that advertise the retailer’s range, from fresh groceries and children’s toys to clothing and even home furnishings. (It’s less clear how some of the larger items would fit on the conveyor belt, but perhaps they have a separate pickup section). Notably, Ochama is the first omnichannel retailer in the Netherlands to offer both food and non-food items in a single app, and the retailer prominently advertises its “one stop shop” convenience, clearly hoping that it will become the go-to store for more than just food.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
While it’s less clear currently how the “offline service and commitment” half of Ochama’s offering is delivered, as the customer experience seems fairly low-touch (the order collection is self-serve, which doesn’t provide many opportunities for interaction with store staff), the in-store showroom does offer something that purely online retail cannot: an opportunity to browse, examine and interact with products up close before buying them. This experiential element turns Ochama’s stores into something more than an elaborate means of collecting an online order; it is also a key component of New Retail, and the way that.
A brightly-coloured grid of product categories from the ochama website, with the words You might also love... at the top. The categories have names like fresh groceries, always the right bottle, the New Year big clean, and popular kids toys.
Ochama has carefully designed an eye-catching and inviting online shopping experience, with curated categories designed to guide shoppers to exactly the right product with ease. (Image: Ochama)
How Ochama embodies the concept of New Retail
As mentioned earlier, the core tenet of New Retail, as envisioned by its creator, Jack Ma, is the integration of online, offline, logistics and data into a “single value chain”. When Ma first envisaged the concept in 2016 (before fully outlining it in a 2017 letter to shareholders), he reportedly stated that New Retail would make the distinction between physical and virtual commerce obsolete.