Some entrepreneurs are still skeptical of MA because they associate technological novelty with wasted budget. On the other hand, the issue of "standardization" and the adaptation of marketing techniques is a standard practice that has long been adopted by large companies. Gradually, the market reveals that the integration of MA and AI is a gold mine that has the power to streamline promotional campaigns, increase conversions and loyalty, free up time, and change the process of reaching sales goals.
Did. When companies realize this ghost mannequin effect today, SMEs are trying to coordinate their marketing efforts with modern automation systems that effectively process large amounts of data. As the Walker Sands State of Marketing Technology 2018 states, about 56% of marketing specialists believe that the martech industry is progressing much faster than it can catch up.
Dig deeper: [Podcast] Brad Martineau, an automated master on how to set up a successful sales funnel 25 Key Marketing Automation Tips That All Marketers Should Know 4 Ways to Use Automation in Account-Based Marketing for Better Lead Development How to create a marketing funnel to generate sales (templates included) Marketing Statistics 2018: Automation Required Here are some key marketing automation statistics: