With all the digital marketing tactics at your disposal, you might be wondering how important is email marketing? Some are ignorant enough to believe that “email marketing is dead”. Is there a future in small business email marketing? Short Image Masking answer: YES! Email marketing is one of the most effective ways to reach and engage your audience. In fact, the importance of email marketing is so great that we recommend most businesses develop an implementation plan by 2020. Below, we'll discuss the top reasons why your brand has need to develop an email marketing strategy and start implementing campaigns in the near future. . The importance Image Masking of email marketing for your business Email is an integral part of our lives as professionals, individuals and, yes, even consumers.
Think about it, how many people do you know without an email address? Chances are you can count these people with one hand. According to Radicati Group, more than half of the world's population uses email as of 2019. And that number Image Masking is expected to grow to over 4.3 billion by 2023. Pew Research data also shows that 92% of adults in the United States use email, and 61% of those email users check and send email on an average day. This presents a great opportunity for businesses of all sizes to reach their target market, regardless of their audience. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to consistently engage and convert more leads. Email marketing not only gives you Image Masking the prospect of reaching a large group of people, but this medium can also provide benefits that other digital marketing tactics cannot. Email marketing allows you to personalize your messaging and tailor messages based on customer actions.
You can also segment your audience to ensure the right prospects get the most relevant information at the most efficient time. (But more on that later.) Perhaps one of the biggest reasons email marketing is so important is because your Image Masking competitors are using it. In fact, Marketing Land reports that of the 1.45 million emails sent per month, 1.38 million of those emails are from US companies. And here's another interesting number, 85% of Gen Z say they prefer using email over other modes of communication. And this percentage will certainly increase once they have a job. This means that if you want to stay competitive in the digital market, your business will need Image Masking to start using email marketing to reach your audience.