Jul 14, 2022
In Beauty Forum
What is content strategy then? This is how I define content strategy: Not the right content. If your content isn't suitable (neither useful nor relevant) for the phone number list people you hope to reach, those people won't read it, let alone act on it. Not the right people. If you haven't defined and prioritized your audiences, you can't get your content to the phone number list right people because you don't know who they are or where to find them. (Hint: the general public is nobody's audience.) Not the good times. If you don't understand your audience's questions or tasks, you don't know when they need your content. Not the right reasons. If you can't articulate measurable business goals as reasons to produce or share content, you're probably wasting your company's money. (“Engagement” alone is not a reason to produce content; it is rarely defined well enough to tie into meaningful business goals.) At Brain Traffic, when we create a content strategy, we consider these four aspects, as shown in the phone number list image below: The four aspects of this framework are anchored in a core content strategy statement, a statement that helps your phone number list content team determine where to focus their efforts. A basic content strategy statement answers the following questions: What is the organization's mission? Who is the target audience? What are the phone number list business goals? What are the phone number list content goals? You don't need a basic content strategy statement to come up with great content ideas, but it certainly helps. (Would you like a sample basic content strategy statement for now? Patience. I have my reasons for holding back. We'll get there.) 'Black Cat' SEO: A History To convey the phone number list value of a basic content strategy statement, I have a story for you. A year ago, I interviewed a customer stakeholder during the discovery phase of a project. His team was responsible for SEO, including creating content phone number list to drive search traffic to the company's website. The client was a large retailer that sells, among other things, pet food. I asked a question about SEO. The phone number list following conversation (paraphrased) ensues.